Elephant Bites
It’s an odd name, but the idea is simple: if you wanted to eat an elephant, you would not do so at one time, but rather bite by bite. This blog is about bites of information learned over decades of experience that you can use to make your brand more memorable.
Building Your Brand with Kindness
Originally Published Here at Modern Restaurant Management - Updated for Any and All Brands! You’ve got it all going—an exciting concept with all the special touches on a well-loved business model. Or maybe you are pushing a new idea or product to market. Everything...
Of Seasonality, LTOs, and Pumpkin Spice Lattes
When this time of year rolls around, we are looking forward to the reprieve from the summer heat and welcome in crisp weather, sweaters, the holidays, and all the drinks and foods that come with the season. And in our reflection during this time of the year, minds...
Grandpa’s Uncommon Work Ethic
Like most farmers, my grandpa had a second trade to supplement the farm. He ran a car repair shop in the small town of Blackwell. It was not far from 1-35, so he was the one who got the calls when someone broke down on the side of the road. In the decades of running...
8 Questions to Ask when Building a Brand
Brand isn’t only about a logo. Sure, it is that little graphic that we all recognize and conjures up happy or unhappy memories. Beyond the cool logo, brand encompasses all the things people remember about you long after you’re done talking to them. That’s the colors,...
Look to the Next Mailbox
I run. Well, it is a mix of running, walking, and doing both of those rather slowly. I know very well it is not a graceful sight, but hey, you do what you have to do, and I can think of worse ways to deal with stress (I know some of you still aren’t convinced). So...
The Framework that Parallels Words and Music
On the surface one creative discipline seems to be a far outcry from the other. But what if it really wasn't the case, that maybe there are underlying rules to creativity, that it is all tied together by parallels between the artistic disciplines and when you...
How to Snore Proof Your Message
Originally presented for Refresh OKC on March 30,2017. Slide deck can be viewed here! Ain’t nobody got time for a snooze-worthy message. We’re busy, we have short attention spans, and by golly we are inundated with options and opinions on everything under the sun. If...
An Instagram is Worth a Thousand Words
I am in the business of words, sometimes even making words up, hence the whole eletelephant thing. That aside, words are important, the pen is mightier than the sword, and all that jazz. On the other hand there is a saying that a picture is worth 1000 words....