Of Seasonality, LTOs, and Pumpkin Spice Lattes

Of Seasonality, LTOs, and Pumpkin Spice Lattes

When this time of year rolls around, we are looking forward to the reprieve from the summer heat and welcome in crisp weather, sweaters, the holidays, and all the drinks and foods that come with the season.  And in our reflection during this time of the year, minds...
Grandpa’s Uncommon Work Ethic

Grandpa’s Uncommon Work Ethic

Like most farmers, my grandpa had a second trade to supplement the farm. He ran a car repair shop in the small town of Blackwell. It was not far from 1-35, so he was the one who got the calls when someone broke down on the side of the road. In the decades of running...
8 Questions to Ask when Building a Brand

8 Questions to Ask when Building a Brand

Brand isn’t only about a logo. Sure, it is that little graphic that we all recognize and conjures up happy or unhappy memories. Beyond the cool logo, brand encompasses all the things people remember about you long after you’re done talking to them. That’s the colors,...
2018 eletelephant Year in Review

2018 eletelephant Year in Review

Last week my 10th published article was released to the world of the internet.  This is pretty exciting news for me as this was the first year I had pitched a couple editors and was welcomed to contribute articles for their online publications. It is part of my...
Look to the Next Mailbox

Look to the Next Mailbox

I run. Well, it is a mix of running, walking, and doing both of those rather slowly. I know very well it is not a graceful sight, but hey, you do what you have to do, and I can think of worse ways to deal with stress (I know some of you still aren’t convinced). via...
The Framework that Parallels Words and Music

The Framework that Parallels Words and Music

On the surface one creative discipline seems to be a far outcry from the other. But what if it really wasn’t the case, that maybe there are underlying rules to creativity, that it is all tied together by parallels between the artistic disciplines and when you...